{"id":12,"date":"2021-03-03T03:48:41","date_gmt":"2021-03-03T03:48:41","guid":{"rendered":"http:\/\/127.0.0.1\/wordpress\/?p=12"},"modified":"2021-03-03T03:48:41","modified_gmt":"2021-03-03T03:48:41","slug":"cach-chon-bang-mau-thuong-hieu-tren-banh-xe-mau","status":"publish","type":"post","link":"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/","title":{"rendered":"How To Choose Brand Color On Color Wheel"},"content":{"rendered":"<h5 style=\"margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 19px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 30px; font-family: 'Graphik Web'; clear: both; text-align: justify;\"><span style=\"font-size: 16px;\"><a title=\"WHAT COLOR SHOULD I CHOOSE FOR THE BRAND?\" href=\"https:\/\/banoca.com\/en\/thiet-ke-logo\/\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">WHAT COLOR SHOULD I CHOOSE FOR THE BRAND?<\/span><\/span><\/a><\/span><\/h5>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"margin: 0px; padding: 0px; font-style: inherit; font-weight: bold; border: 0px; font-variant: inherit; font-stretch: inherit; font-size: 16px; line-height: inherit; font-family: arial, helvetica, sans-serif; vertical-align: baseline;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Color in nature is a part of our everyday experience that can easily be taken for granted. Yet, if you take the time to sit down and assess your emotional response towards certain colors - especially when they're around others who share similar feelings with regards on this subject matter- then maybe there'll come an understanding about how these different shades are affecting us more than we know!<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">According to some studies,\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/businessadviser.co\/color-affects-brand-perception\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">84.7% consumers<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0say color is a major reason to buy a particular product. That means companies that choose their brand color scheme have a big decision in their hands.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Since color has the ability to evoke emotions, encourage conversion, and even create brand loyalty when used correctly, it&#039;s not something you can see as a minute decision. end. By designation\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/website-colour-schemes-colour-in-website-design\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">color board<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0brand identity\u00a0<a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/website-colour-schemes-colour-in-website-design\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">for the site<\/a>Your business logo and documents, you are subconsciously making psychological connections with your audience. The only question is whether you are inspiring the right feeling or not.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">When it comes to color, there is an endless number of shades for you to choose from. Sometimes these choices can be overwhelming and leave one feeling unsure about their decisions; but with some help from professionals at branding agencies like ours (or on freelance sites), they will know exactly which colors are best suited for them!<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">It's no secret that brand color choice is important. Your company colors should be consistent with each other and they will help you stand out in the market, but more than anything else - they'll distinguish your business from its competitors! Let us show how we're experts at helping businesses find their perfect shade for painting pictures of success around clients who are waiting on them right now.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"float: none;\" title=\"Brand-Color-Palette-2\" src=\"https:\/\/banoca.com\/uploads\/anh_tin_tuc\/brand-color-palette-2.jpg\" alt=\"Brand-Color-Palette-2\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e49e4c0e0f0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e49e4c0e0f0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#Mot_bang_mau_thuong_hieu_la_gi_Tim_dung_sac_thai\" title=\"What is a brand color scheme? Find the right shade\">What is a brand color scheme? Find the right shade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#Tam_quan_trong_cua_bang_mau_cong_ty\" title=\"The importance of corporate color palettes\">The importance of corporate color palettes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#Cach_tao_bang_mau_Meo_de_thanh_cong\" title=\"How to create a color palette: Tips for success\">How to create a color palette: Tips for success<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#1_Kiem_tra_tinh_cach_thuong_hieu_cua_ban\" title=\"1. Check your brand personality\">1. Check your brand personality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#2_Can_chinh_danh_tinh_cua_ban_voi_mau_sac_goi\" title=\"2. Align your identity with suggestive colors\">2. Align your identity with suggestive colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#3_Nghien_cuu\" title=\"3. Research!\">3. Research!<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#Ly_thuyet_mau_sac_Loi_khuyen_cho_bang_mau_nhan_dien_thuong_hieu_cua_ban\" title=\"Color Theory: Tips for your brand identity palette\">Color Theory: Tips for your brand identity palette<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#1_Bat_dau_don_gian_nhung_dung_han_che\" title=\"1. Start simple, but don&#039;t be limited\">1. Start simple, but don&#039;t be limited<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#2_Ngon_ngu_cua_mau_sac\" title=\"2. Language of colors\">2. Language of colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#3_Hay_nhat_quan\" title=\"3. Be consistent\">3. Be consistent<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#Vi_du_ve_bang_mau_thuong_hieu\" title=\"Examples of brand color palettes\">Examples of brand color palettes<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#1_Mau_sac_thuong_hieu_don_sac\" title=\"1. Brand color monochrome\">1. Brand color monochrome<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#2_Mau_sac_thuong_hieu_tuong_tu\" title=\"2. Similar brand colors\">2. Similar brand colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#3_Mau_sac_thuong_hieu_bo_sung\" title=\"3. Additional brand colors\">3. Additional brand colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#4_Mau_sac_thuong_hieu_Triadic\" title=\"4. Triadic brand colors\">4. Triadic brand colors<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/banoca.com\/en\/how-to-choose-brand-color-on-color-wheel\/#San_sang_de_the_hien_mau_sac_thuong_hieu_cua_ban\" title=\"Ready to show off your brand colors?\">Ready to show off your brand colors?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 35px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 40.25px; font-family: 'Graphik Web'; clear: both; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"Mot_bang_mau_thuong_hieu_la_gi_Tim_dung_sac_thai\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">What is a brand color scheme? Find the right shade<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">The first thing you need to know is what your brand color scheme is and what it means for your company.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Brands are always associated with certain shades. Just think about the golden arches of McDonald&#039;s either\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/coca-cola-the-brand-that-turned-christmas-red\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">The iconic red color of a Coca-Cola can<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0. The simple image of the light blue box from Tiffany may be enough to please a friend or family member before they see the gift inside.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Your brand identity palette is how you create a vivid visual experience with your target audience, while at the same time\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/what-your-brand-personality-says-about-you\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">your unique personality<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0. Choosing the right nuances not only makes your marketing materials, website, and other brand content more appealing, they also change the way people interact with your company.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">According to the word studies\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"https:\/\/www.colorcom.com\/research\/why-color-matters\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">Color Research Institute<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0Most people give subconscious assessments of people, products and the environment in less than 90 seconds. At that time, more than 90% of a person&#039;s perception of any situation was based on color. In other words, learning to choose a brand color is more important than you think.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Importantly, many different things can affect how people react to your company&#039;s color scheme. Today it&#039;s too simple to assume that green always represents a firm nature and purple automatically conveys luxury. Background of a color, cultural and uplifting differences\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/target-audience-definition\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">your target audience<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0and many other factors will all affect your corporate identity palette. That being said, though, some of the colors evoke universal emotional response. For example, some of the most common meanings to consider when you build your color scheme include:<\/span><\/span><\/p>\n<hr style=\"margin: 10px 0px; padding: 1px; border: 0px solid #dddddd; clear: both; height: 0px; background-color: #000000;\" \/>\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"margin: 0px; padding: 0px; border: none; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background: transparent; display: inline;\">\n<p style=\"margin: 0px; padding: 0px 3em; border: 0px; outline: 0px; vertical-align: baseline; background: transparent; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 21px;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; font-style: inherit; font-weight: bold; border: 0px; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Red:<\/span><\/span><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0Red is a color often associated with passion, excitement, and anger. If you\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/how-to-create-a-brand-identity\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">define your brand<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0Be noisy, modern or playful, then red might be the ideal color for you. Think Coca-Cola, Netflix or Target, for example.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr style=\"margin: 10px 0px; padding: 1px; border: 0px solid #dddddd; clear: both; height: 0px; background-color: #000000;\" \/>\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"margin: 0px; padding: 0px; border: none; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background: transparent; display: inline;\">\n<p style=\"margin: 0px; padding: 0px 3em; border: 0px; outline: 0px; vertical-align: baseline; background: transparent; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 21px;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; font-style: inherit; font-weight: bold; border: 0px; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Orange:<\/span><\/span><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0Orange is a natural and playful shade, often used by companies that want to stand out from the crowd. Look at the mobile phone company Orange for example or EasyJet. If you&#039;re looking for a shade that conveys excitement, this is the color for you.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr style=\"margin: 10px 0px; padding: 1px; border: 0px solid #dddddd; clear: both; height: 0px; background-color: #000000;\" \/>\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"margin: 0px; padding: 0px; border: none; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background: transparent; display: inline;\">\n<p style=\"margin: 0px; padding: 0px 3em; border: 0px; outline: 0px; vertical-align: baseline; background: transparent; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 21px;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; font-style: inherit; font-weight: bold; border: 0px; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Yellow:<\/span><\/span><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0Friendly and often playful in colors, yellow conveys playfulness and youthful energy. However, in the wrong context, yellow can also mean dangerous or dangerous.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr style=\"margin: 10px 0px; padding: 1px; border: 0px solid #dddddd; clear: both; height: 0px; background-color: #000000;\" \/>\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"margin: 0px; padding: 0px; border: none; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background: transparent; display: inline;\">\n<p style=\"margin: 0px; padding: 0px 3em; border: 0px; outline: 0px; vertical-align: baseline; background: transparent; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 21px;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; font-style: inherit; font-weight: bold; border: 0px; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Green:<\/span><\/span><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0Green is a very versatile shade that can convey everything from\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/sustainable-fashion-brands\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">sense of naturalism and sustainability<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0to ideas of wealth. The greens can also be refreshed, as with Sprite&#039;s soft drink logo.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr style=\"margin: 10px 0px; padding: 1px; border: 0px solid #dddddd; clear: both; height: 0px; background-color: #000000;\" \/>\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"margin: 0px; padding: 0px; border: none; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background: transparent; display: inline;\">\n<p style=\"margin: 0px; padding: 0px 3em; border: 0px; outline: 0px; vertical-align: baseline; background: transparent; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 21px;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; font-style: inherit; font-weight: bold; border: 0px; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Blue:<\/span><\/span><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0Blue is a great addition to any brand color palette. Appearing in many of the most popular color palettes, blue conveys professionalism, authenticity, and reliability.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr style=\"margin: 10px 0px; padding: 1px; border: 0px solid #dddddd; clear: both; height: 0px; background-color: #000000;\" \/>\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"margin: 0px; padding: 0px; border: none; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background: transparent; display: inline;\">\n<p style=\"margin: 0px; padding: 0px 3em; border: 0px; outline: 0px; vertical-align: baseline; background: transparent; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 21px;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; font-style: inherit; font-weight: bold; border: 0px; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Purple:<\/span><\/span><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0Most people associate purple with elegance and elegance - thanks in part to a shade that rarely occurs in the natural world. Look at Cadbury, for example; they use their distinctive purple to signify pampering.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr style=\"margin: 10px 0px 30px; padding: 1px; border: 0px solid #dddddd; clear: both; height: 0px; background-color: #000000;\" \/>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"float: none;\" title=\"Brand-Color-Palette-3\" src=\"https:\/\/banoca.com\/uploads\/anh_tin_tuc\/brand-color-palette-3.jpg\" alt=\"Brand-Color-Palette-3\" \/><\/p>\n<h2 style=\"margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 35px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 40.25px; font-family: 'Graphik Web'; clear: both; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tam_quan_trong_cua_bang_mau_cong_ty\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">The importance of corporate color palettes<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Crucially, there are more ways to figure out how to choose your brand color scheme than stick with your favorite shades. While it&#039;s tempting to choose the color you like best for your brand, you also need to think about how the colors you choose define the nature of your company. There is one\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/the-psychology-of-colour-and-design\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">field of psychology<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0explore relationships between human emotions and specific colors.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">In a study titled\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"https:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/00251740610673332\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">The impact of color on marketing,<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0Scientists have found that up to 90% all consumer reviews are made based on color alone. Besides,\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/1470593106061263\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">results from separate studies<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0suggests that the relationship between consumers and brands is often based on the colors they use in their brand&#039;s color scheme and perceptions of whether those colors are appropriate for the company.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Your brand identity palette is important because it is more than just about differentiating your business from the competition in your space. While natural colors make any branding material more appealing, the nature of color psychology ensures that the shades you choose will\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/build-relationships-with-brand-affinity\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">affects the relationships you create<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0with customers.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">A study called\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"https:\/\/link.springer.com\/article\/10.1007%2Fs11747-010-0245-y\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">Interesting Reds and Blue Colors<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0Likely often cited in discussions about enterprise identity color palettes. Research shows that color choice has a significant impact on a customer&#039;s buying intent for a variety of reasons. For example, some people identify themselves through the brands they associate with. Many people drive\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/born-in-the-usa-harley-davidson-brand-story\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">Harley Davidson<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0buy these cars more than everyone else because of the sense of certainty and freedom they impart. If the colors of Harley Davidson are purple, pink and yellow, the perception of customers will be very different.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Some\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"https:\/\/www.sciencedaily.com\/releases\/2006\/11\/061128083022.htm\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">research<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0also shows that the human brain likes brands that they can instantly recognize. Since color is one of the key factors we use to identify companies, it makes sense to perfect your corporate identity palette.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"float: none;\" title=\"Brand-Color-Palette-4\" src=\"https:\/\/banoca.com\/uploads\/anh_tin_tuc\/brand-color-palette-4.jpg\" alt=\"Brand-Color-Palette-4\" \/><\/p>\n<h2 style=\"margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 35px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 40.25px; font-family: 'Graphik Web'; clear: both; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"Cach_tao_bang_mau_Meo_de_thanh_cong\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">How to create a color palette: Tips for success<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Now that we have established what is the brand color palette and why it is so important to your company, it&#039;s time to think about how you can find the perfect color options for your paintings. me.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Remember, although you may need a little experimentation, to get started, your color scheme needs to be consistent throughout your brand&#039;s life cycle to support\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/brand-recognition-or-brand-awareness\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">brand awareness and awareness<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0. With that in mind, it is essential not to jump into any big decisions too quickly. Before you choose your final color, make sure you:<\/span><\/span><\/p>\n<h4 style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; font-size: 28px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 32.2px; font-family: 'Graphik Web'; clear: both; color: #e4363f; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Kiem_tra_tinh_cach_thuong_hieu_cua_ban\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">1.\u00a0<\/span><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; color: #000000;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Test your brand&#039;s personality<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Build\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/brand-building-on-solid-foundations\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">a successful brand<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0It means understanding what you want your company to convey to your customers, shareholders and investors. Before you start figuring out how to choose your brand color, put together a list of phrases and words that resonate with your business and target market.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Think about what you want your organization to be known for. Do you want people to see you as friendly and cheerful, or stylish and trustworthy? The descriptions you choose for your brand will give you insight into what kind of brand colors are right for you. As mentioned above, research shows that different colors cause specific reactions in your subjects.<\/span><\/span><\/p>\n<h4 style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; font-size: 28px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 32.2px; font-family: 'Graphik Web'; clear: both; color: #e4363f; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Can_chinh_danh_tinh_cua_ban_voi_mau_sac_goi\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">2.\u00a0<\/span><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; color: #000000;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Align your identity with suggestive colors<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">When you have a list of words that define your company identity, you can start looking for shades that resonate with those words. For example, if you want people to see your company bold and creative, you can&#039;t choose soft and relaxing shades, like pastel pink and purple.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Check out these\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"https:\/\/www.wix.com\/blog\/2017\/03\/psychology-design-how-to-use-colors-to-evoke-emotions\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">Psychological connections between emotions<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0and color and choose shades that you think will complement your brand&#039;s defining features. For example, you can use red to convey excitement, orange for enthusiasm, and yellow for friendliness and warmth.<\/span><\/span><\/p>\n<h4 style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; font-size: 28px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 32.2px; font-family: 'Graphik Web'; clear: both; color: #e4363f; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Nghien_cuu\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">3.\u00a0<\/span><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; color: #000000;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Research!<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Virtually every successful part of your branding begins with extensive research. Whether you&#039;re looking for a way\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/brand-awareness-strategy\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">create brand awareness<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0or decide which shades to use in your company color scheme, the more information you need, the better. Look at:<\/span><\/span><\/p>\n<hr style=\"margin: 10px 0px; padding: 1px; border: 0px solid #dddddd; clear: both; height: 0px; background-color: #000000;\" \/>\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"margin: 0px; padding: 0px; border: none; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background: transparent; display: inline;\">\n<p style=\"margin: 0px; padding: 0px 3em; border: 0px; outline: 0px; vertical-align: baseline; background: transparent; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 21px;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; font-style: inherit; font-weight: bold; border: 0px; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Your customer:<\/span><\/span><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0What kind of shades do they like? How do they define your brand and what colors will they associate with your company?<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr style=\"margin: 10px 0px; padding: 1px; border: 0px solid #dddddd; clear: both; height: 0px; background-color: #000000;\" \/>\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"margin: 0px; padding: 0px; border: none; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background: transparent; display: inline;\">\n<p style=\"margin: 0px; padding: 0px 3em; border: 0px; outline: 0px; vertical-align: baseline; background: transparent; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 21px;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; font-style: inherit; font-weight: bold; border: 0px; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Your opponent:<\/span><\/span><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0What are some of the standard brand colors your competitors use? Would you like to embrace a similar subject, or choose something different to stand out?<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr style=\"margin: 10px 0px; padding: 1px; border: 0px solid #dddddd; clear: both; height: 0px; background-color: #000000;\" \/>\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul style=\"margin: 0px; padding: 0px; border: none; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; font-family: 'Graphik Web'; vertical-align: baseline; list-style: none outside none; overflow: hidden; text-align: justify;\">\n<li style=\"margin: 0px; padding: 0px; border: none; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: 18px; font-family: inherit; vertical-align: baseline; background: transparent; display: inline;\">\n<p style=\"margin: 0px; padding: 0px 3em; border: 0px; outline: 0px; vertical-align: baseline; background: transparent; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 21px;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; font-style: inherit; font-weight: bold; border: 0px; font-variant: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Your market:<\/span><\/span><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0What does the given color mean in the industry you&#039;ve chosen? Is your brand color palette affected by your company&#039;s geographic location and the places where you are selling?<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr style=\"margin: 10px 0px 30px; padding: 1px; border: 0px solid #dddddd; clear: both; height: 0px; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">It&#039;s also worth learning a thing or two about color theory and how certain shades work together to create a more cohesive palette.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"float: none;\" title=\"Brand-Color-Palette-5\" src=\"https:\/\/banoca.com\/uploads\/anh_tin_tuc\/brand-color-palette-5.jpg\" alt=\"Brand-Color-Palette-5\" \/><\/p>\n<h2 style=\"margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 35px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 40.25px; font-family: 'Graphik Web'; clear: both; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ly_thuyet_mau_sac_Loi_khuyen_cho_bang_mau_nhan_dien_thuong_hieu_cua_ban\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Color Theory: Tips for your brand identity palette<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Analyzing your brand&#039;s personality will give you a platform that you can use to develop a corporate identity palette. Remember, the shades you choose will play an important part in all of your brand&#039;s assets, so you&#039;ll need to make sure they translate well across a variety of channels, including in printed materials.\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/building-online-presence-website-audit\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">and online<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">When you have a wide selection of shades that seem to match the brand identity you&#039;re creating, the next step is to narrow your preferences. To do this, you&#039;ll need to think carefully about the shades you can commit to the life of your brand. Here are some tips on how to choose your brand color, taken directly from the graphic design experts at Fabrik.<\/span><\/span><\/p>\n<h4 style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; font-size: 28px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 32.2px; font-family: 'Graphik Web'; clear: both; color: #e4363f; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Bat_dau_don_gian_nhung_dung_han_che\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">1.\u00a0<\/span><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; color: #000000;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Getting started is simple, but don&#039;t be limited<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Like these\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/famous-brand-and-corporate-logo-design\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">shape in your logo<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0Or the words in your brand name, the shades in your brand&#039;s color palette, are defining the attributes of your brand identity. The more colors you include in your palette, the harder it will be for customers to remember you. Take a moment to think about some of the biggest companies in the world, like IBM, FedEx and Vodafone. Most of these brands will use only one or two colors in their brand equity.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Even one of the companies known for being more colorful, Google, uses only four shades in their brand logos. Intended to use no more than four colors. You can start with a single color that conveys the most important characteristic of your company. For example, if above all, you want to be seen as trustworthy, blue can be the shade that underpins your brand&#039;s color scheme. From there, you can create a few colors that stand out and complement your main shades. For example, you can choose white for innovation and green for sustainability.<\/span><\/span><\/p>\n<h4 style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; font-size: 28px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 32.2px; font-family: 'Graphik Web'; clear: both; color: #e4363f; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Ngon_ngu_cua_mau_sac\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">2.\u00a0<\/span><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; color: #000000;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Language of colors<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Today, even the smallest brands can go international. The growth of the internet means you can be fast\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/influence-people-through-corporate-reputation-management\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">Earn reputation<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0spread across continents. With this in mind, it&#039;s important to make sure that the brand color palette you choose works well in every country you might want to sell. In most western countries, for example, white is seen as a symbol of purity. On the other hand, Eastern countries often see white as a symbol of death.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Similarly, in Belgium, mothers and fathers use the color blue to symbolize the appearance of a baby girl, while pink is popular for boys. Knowing what the different colors mean across the borders of the world will help you ensure that you don&#039;t offend the wrong subject. Color chart for\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"https:\/\/www.six-degrees.com\/pdf\/International-Color-Symbolism-Chart.pdf\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">color icon<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0International will help when you find a way to create a color scheme.<\/span><\/span><\/p>\n<h4 style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; font-size: 28px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 32.2px; font-family: 'Graphik Web'; clear: both; color: #e4363f; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Hay_nhat_quan\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">3.\u00a0<\/span><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; color: #000000;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Be consistent<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Finally, keep in mind that while some companies change their brand colors over time\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/rebranding-vs-brand-refresh-whats-the-difference\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">brand innovation and business updates<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0, then it is important to maintain consistency as long as you can. Repetition is the key to success with the many elements of an effective brand. Use your color scheme wherever you can in your marketing, from your sales collateral to your social media pages.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">To keep your designers and staff consistent with their brand color choices, create a style guide that includes hex values. This will help ensure that your shades stay the same no matter which channel they appear on.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">If you&#039;re concerned that you can&#039;t commit to a specific brand identity palette, consider experimenting first. Give your clients the opportunity to ponder their opinion on social media or test the logo before you launch it as part of your corporate identity.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"float: none;\" title=\"Brand-Color-Palette-6\" src=\"https:\/\/banoca.com\/uploads\/anh_tin_tuc\/brand-color-palette-6.jpg\" alt=\"Brand-Color-Palette-6\" \/><\/p>\n<h2 style=\"margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 35px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 40.25px; font-family: 'Graphik Web'; clear: both; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_bang_mau_thuong_hieu\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Examples of brand color palettes<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">So far, we have discussed how to choose a brand color palette that speaks to your customers on an emotional level. As you know, color psychology can be a great starting point when you choose the ideal brand color scheme. Just look at some of the biggest fast food brands like KFC, Pizza Hut and McDonald, they use red and yellow because that color combination is psychologically proven to make people feel happy and hungry.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Of course, there are more ways to figure out how to choose a brand color than mentality. You also need to think about how certain shades work together if you want to avoid conflicting brand identities. It&#039;s helpful to keep an eye on the color wheel when you&#039;re designing and thinking about what kind of color theory you&#039;d like to work with. For example:<\/span><\/span><\/p>\n<h4 style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; font-size: 28px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 32.2px; font-family: 'Graphik Web'; clear: both; color: #e4363f; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Mau_sac_thuong_hieu_don_sac\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">1.\u00a0<\/span><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; color: #000000;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Brand color monochrome<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">When you have an extreme personality trait you want\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/tips-for-better-brand-consistency\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">identify your entire company<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0, a brand monochrome color scheme can be a perfect choice. You can use different shades of the same color to highlight a sleek and minimalistic look for your branding. PayPal uses a combination of blue and navy to create a friendly and trustworthy personality for their company.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">The main challenge with a monochromatic corporate color scheme is not having the contrasting shades to make your logo and brand equity pop.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"float: none;\" title=\"Brand-Color-Palette-7\" src=\"https:\/\/banoca.com\/uploads\/anh_tin_tuc\/brand-color-palette-7.jpg\" alt=\"Brand-Color-Palette-7\" \/><\/p>\n<h4 style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; font-size: 28px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 32.2px; font-family: 'Graphik Web'; clear: both; color: #e4363f; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Mau_sac_thuong_hieu_tuong_tu\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">2.\u00a0<\/span><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; color: #000000;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Similar brand colors<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">A similar brand color palette uses several colors that appear side by side on the color wheel. These nuances are very well-suited because they have similar emotional meanings, making them a safe bet for most design strategies.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Mastercard is a great example of a business with a similar color palette. Their orange and red colors work well from a design perspective, and they also convey the idea of a bold and energetic brand.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"float: none;\" title=\"Brand-Color-Palette-8\" src=\"https:\/\/banoca.com\/uploads\/anh_tin_tuc\/brand-color-palette-8.jpg\" alt=\"Brand-Color-Palette-8\" \/><\/p>\n<h4 style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; font-size: 28px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 32.2px; font-family: 'Graphik Web'; clear: both; color: #e4363f; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Mau_sac_thuong_hieu_bo_sung\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">3.\u00a0<\/span><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; color: #000000;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Additional brand colors<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Complementary colors are shades that appear opposite each other on the color wheel, creating the highest contrast. Complementary colors are great for conflict and make your logo look more impressive. For example, think of Firefox&#039;s orange and blue logos!<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Because blue and orange are opposites, they help each other to stand out visually when they&#039;re paired. Complementary color\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/web-design-trends-2018\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">Very visual stimulating<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0And as part of your brand color palette, they can convey different ideas about your company&#039;s personality.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"float: none;\" title=\"Brand-Color-Palette-9\" src=\"https:\/\/banoca.com\/uploads\/anh_tin_tuc\/brand-color-palette-9.jpg\" alt=\"Brand-Color-Palette-9\" \/><\/p>\n<h4 style=\"margin: 0px 0px 20px; padding: 0px; border: 0px; outline: 0px; font-size: 28px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 32.2px; font-family: 'Graphik Web'; clear: both; color: #e4363f; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Mau_sac_thuong_hieu_Triadic\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">4.\u00a0<\/span><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; color: #000000;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Triadic brand colors<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Finally, a three-color palette attracts shades from different parts of the color wheel. These plans are very popular because they allow companies to play with a variety of colors and their meanings as they define their brand. The hardest part of choosing a three-color palette is getting the right mix of shades to\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/how-to-create-brand-identity-guidelines\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">describe your brand identity<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Google uses a variety of primary colors in its logo to show its universal range as a source of information and guidance. The nuances are familiar and they work well together to represent the company as a comprehensive search engine.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" style=\"float: none;\" title=\"Brand-Color-Palette-10\" src=\"https:\/\/banoca.com\/uploads\/anh_tin_tuc\/brand-color-palette-10.jpg\" alt=\"Brand-Color-Palette-10\" \/><\/p>\n<h2 style=\"margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 35px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 40.25px; font-family: 'Graphik Web'; clear: both; display: inline; text-align: justify;\"><span class=\"ez-toc-section\" id=\"San_sang_de_the_hien_mau_sac_thuong_hieu_cua_ban\"><\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Ready to show off your brand colors?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<hr style=\"margin: 10px 0px 30px; padding: 2px; border: 0px solid #dddddd; clear: both; height: 0px; font-family: 'Graphik Web'; background-color: #000000;\" \/>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">A brand color palette is an important part of building a successful corporate identity.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">The shades you use to represent your company in your logo, website design, and more will help reinforce the elements that define your business and make you more recognizable to your followers. and our customers.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Some shades are more common in specific industries. For example, you may see a combination of red and yellow in fast food companies and you will find that blue occurs more often in financial and demanding businesses.\u00a0<\/span><a style=\"margin: 0px; padding: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline; background: transparent; border: 0px; color: black; text-decoration-line: none; outline: 0px;\" href=\"http:\/\/fabrikbrands.com\/brand-transparency-and-consumer-trust\/\" target=\"_blank&quot;\" rel=\"noopener noreferrer\">consumer confidence level is higher<\/a><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">\u00a0. Finding the right colors for your corporate identity palette will ensure that your customers have an easier time keeping your business on top.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">On the other hand, a bad color scheme can harm your company in many different ways, by going against your values and brand identity and even making your visual assets less attractive. lead your audience.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">It&#039;s important to remember here that figuring out how to create the perfect color scheme for your brand takes time, concentration and creativity. There are no specific rules for choosing the right brand color, and there&#039;s always a chance you&#039;ll get a better result by coloring outside of the lines and going against the rules of color theory.<\/span><\/span><\/p>\n<p style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 20px; font-family: 'Graphik Web'; text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 16px;\"><span style=\"margin: 0px; padding: 0px; vertical-align: inherit;\">Your best bet is to work with a team of design and branding experts ready to guide you through the process of figuring out how to choose your brand color. Contact with\u00a0<a title=\"BANOCA\" href=\"https:\/\/banoca.com\/en\/thiet-ke-logo\/\">BANOCA<\/a>\u00a0today for help choosing the shades that best represent your brand.<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>DOANG NGHI\u1ec6P N\u00caN CH\u1eccN M\u00c0U G\u00cc CHO TH\u01af\u01a0NG HI\u1ec6U? M\u00e0u s\u1eafc trong t\u1ef1 nhi\u00ean l\u00e0 m\u1ed9t ph\u1ea7n tr\u1ea3i nghi\u1ec7m h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang ta m\u00e0 th\u01b0\u1eddng d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c coi l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean.\u00a0Tuy nhi\u00ean, n\u1ebfu b\u1ea1n d\u00e0nh th\u1eddi gian \u0111\u1ec3 l\u00e0m ch\u1eadm v\u00e0 \u0111\u00e1nh gi\u00e1 ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac c\u1ee7a b\u1ea1n v\u1edbi m\u00e0u s\u1eafc, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":13,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-12","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/banoca.com\/en\/wp-json\/wp\/v2\/posts\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/banoca.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/banoca.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/banoca.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/banoca.com\/en\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":0,"href":"https:\/\/banoca.com\/en\/wp-json\/wp\/v2\/posts\/12\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/banoca.com\/en\/wp-json\/wp\/v2\/media\/13"}],"wp:attachment":[{"href":"https:\/\/banoca.com\/en\/wp-json\/wp\/v2\/media?parent=12"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/banoca.com\/en\/wp-json\/wp\/v2\/categories?post=12"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/banoca.com\/en\/wp-json\/wp\/v2\/tags?post=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}